We live in a world where virtually everything is available to be purchased online and the requirement to be digitally savvy is crucial. And this applies to products and services of all kinds and critically, across all price spectrums. This provides travel professionals the opportunity to sell everything from weekend getaways to world cruises.
Consumers now, by instinct, go online first to research, find information, read comments on various social media sites and evaluate ratings before deciding what to purchase and where and from whom to buy it. This requires that you need to be on the same sites where customers and prospects are shopping. And a strong online and digital presence is a great way to promote your agency’s brand, provide experiential content for key sales products and reach large audiences, all at greatly reduced cost.
For the best ways to take advantage of digital marketing, use the pillars of journalism:
WHAT & HOW
Digital marketing provides the opportunity to communicate with different audiences;
WHEN & WHY
Remember, dinosaurs may be extinct, but their large footprints and remains have been sought after by archaeologists for centuries. You don’t want to become extinct like a dinosaur, but you certainly want to have a footprint like one in the digital marketing arena!