Stories of The Month
Sharing the Differences — Then Creating the Best Experiences for Your Clients
By Cindy Bertram
Cindy's Inside Cruise & Travel Track, LLC
Today people get inundated with so much information on a daily basis. When they’re trying to make a decision about a purchase, they do research online, reach out to others, check online reviews and more. The “information overload” is even truer when it comes to making a decision about taking a trip – whether it’s an ocean or river cruise, a land tour, or domestic and international packages. As travel agent professionals, how do we best differentiate ourselves to our clients, existing ones as well as potential ones, by showing we can reduce that “information overload”? We do that exploratory work with them. By asking questions, and learning more as we listen to their responses? We’re then able to share the unique differences between these different products and showing what the best fit is for them. The result? We are creating the best travel experiences for our clients. Read On
Inspirational UK Garden Festivals For Green Fingered Clients
By Paull Tickner
Paull Tickner & Associates Ltd.
With garden clubs returning to their normal schedule of monthly meetings this month, impress them with a selection of itineraries they will have never seen before? Spice them up with visits led by owners and head gardeners and time the departure to coincide with one of these outstanding horticultural masterpiece shows and festivals. Read On
Are You A Great Agent?
By Mitchell J. Schlesinger
Chief Marketing & Sales Officer,
MJS Consultants,
I read an interesting article about ASTA’s Travel Advisor of the Year award announced at the recent ASTA Global Convention in Washington D.C. This got me thinking about the conversation I had with a travel agent many, many years ago, that led me to pen my series entitled “Clients for Life”, which has appeared here and was a stand-alone chapter in the book I co-authored with Joannie and Tom Ogg. Read On