Stories of The Month
Building the Business Family - Insights & How to Grow
By Cindy Bertram
Cindy's Inside Cruise & Travel Track, LLC
What comes to mind when you think of the word “family.” The first thoughts of your personal family probably come to mind – parents, siblings, cousins, grandparents, aunts and uncles. Beyond the personal component, today we have communities in our business world, and they are part of a “family.”
In the business world we create and belong to business communities. A few examples are meet-up groups, and networking business groups, where people come together to learn more about each other, grow that bond, and perhaps find ways to work together.
When it comes to the travel industry, it’s important that we think of ourselves as part of a special business family where we can reach out to others to exchange ideas, learn and also partner together.
A Treasure Trove of Inspirational English Gardens
By Paull Tickner
Paull Tickner & Associates Ltd.
As so many of your green-fingered clients are busy with their own gardens and horticultural events in April and May, you’ll be greatly encouraged and enthused by my imaginative look at other gardens shows and festivals that take place between June and September. Each of these ideas can be converted into a customised tour for independent travellers or small groups of 8-10 or more. Putting everything together for you is where my knowledge, experience and connections come in. Take a careful look and let’s talk about converting some of these ideas into a tailormade itinerary.
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Dinosaurs? How Big Is Your Digital Footprint?
By Mitchell J. Schlesinger
Chief Marketing & Sales Officer, MJS Consultants,
We live in a world where virtually everything is available to be purchased online and the requirement to be digitally savvy is crucial. And this applies to products and services of all kinds and critically, across all price spectrums. This provides travel professionals the opportunity to sell everything from weekend getaways to world cruises.
Consumers now, by instinct, go online first to research, find information, read comments on various social media sites and evaluate ratings before deciding what to purchase and where and from whom to buy it. This requires that you need to be on the same sites where customers and prospects are shopping. And a strong online and digital presence is a great way to promote your agency’s brand, provide experiential content for key sales products and reach large audiences, all at greatly reduced cost.