How Six Women Executives Steer the Cruise Industry Today

The fast paced growth of the cruise industry, from ocean to river cruising, has also evolved with the addition of women executives leading cruise lines themselves. Today there are several women presidents of cruise lines, one woman who’s a Brand Chairman, and another woman who is a co-founder and co-owner of a river cruise line. In her book, How Six Women Executives Steer the Cruise Industry Today, Cindy Bertram shares the stories of these women executives. How they got into the cruise industry and moved up in their careers, successfully balancing out their personal family life while running a cruise line are key things Cindy covers, with their inspiring stories. Included are  Diane Moore, President, Paul Gauguin Cruises; Ellen Bettridge, President & CEO of Uniworld Boutique River Cruise Collection®; Edie Rodriguez, Americas Brand Chairman and Corporate Special Advisor, PONANT; Jan Swartz, Group President, Princess Cruises® and Carnival Australia;  Kristin Karst, Executive Vice President and Co-Owner, AmaWaterways™; and Christine Duffy, President of Carnival Cruise Line®.  How Six Women Executives Steer the Cruise Industry Today is available on Amazon.

Direct link on Amazon to find How Six Women Executives Steer the Cruise Industry Today

Cindy Bertram 

December Issue

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Travel Agent Professional is a new site devoted to meeting the needs of the Home Based Travel Agent – the heart and soul of today's industry. With columns written by top travel professionals, this online magazine seeks to provide insights into the current travel industry climate and advice on how you can find profit opportunities.

Stories of The Month

What Sets You Apart… Your Brand & Using This to Grow Your Business

By Cindy Bertram

Cindy's Inside Cruise & Travel Track, LLC

As the business world continues to evolve in new ways, one segment continues to grow. Branding. This even comes into play when it comes to business owners. As professionals, we all have different areas of expertise, and today the “one size fits all” travel agent professional no longer exists. When building clients and sales, focusing on our particular specializations is even more critical. Whether we realize it or not, we all have our own brand. Making sure that our individual brand reflects what we do best and what we’re know for is a way to grow our respective travel businesses.  Read On

Generate Higher Profits with Customised UK Cruise Extensions

By Paull Tickner

Paull Tickner & Associates Ltd.

For many clients cruising in or out of Southampton, Tilbury, Dover or Harwich, all they need are transfers to/from the ports or, time permitting a 2-night stopover in London. For others who’ve become anglophiles because of frequent business or pleasure UK visits, they have a very good idea of what they’re missing as they hurtle past great castles, stunning gardens, historic pubs and locations used in the filming of Downton Abbey, Inspector Morse and Father Brown.  Read On

Brand Position Check Up For 2019

By Mitchell J. Schlesinger

Chief Marketing & Sales Officer, 

MJS Consultants,

I have spent my career primarily in marketing and was fortunate to experience graduate school-type on-the-job-training initially at Avis Rent-a-Car and then during my first stint at Norwegian Cruise Line.  Avis was established as the famous “We Try Harder” brand, making the most of its position as the second biggest company after Hertz, featuring a “nothing-stops-us” service approach.   Read On

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